As competition in the advertising industry grows, brands are looking for innovative ways to reach their target audience whereas publishers are looking for stable revenue streams. Native Advertising is still the most preferred channel for most brands and this is because native ads are a low-cost and user-friendly way to reduce drop offs and increase user engagement.
What is Native Advertising?
Native ads blend in and mimic the look and feel of the publication in which it appears on. They can be placed within homepage content or at the end of an article that links to another article, while seamlessly appearing like organic content. Native ads have been shown to be effective as they are seen by 25% more consumers, and are known to have over 18% higher purchase intent.
When we are aware that something is an advertisement, we can become oblivious to it. As a result, we no longer look at sidebars, pop-ups, or even magazine advertising sections.
Native allows you to capture your audience’s attention without disturbing their reading experience. They appear and behave similarly to regular content, and instead of standing alone, it is integrated into the content feed, giving readers no reason to ignore it.
In-read native ads appear on your news feed on social networks such as your Facebook or Twitter feed. Ad listings appear as branded content at the top of your Google search results while content recommendations appear below the article one has read.
Why Native Advertising is the most effective form of advertising
- They are never intrusive; instead, the consumer is conditioned to consume the content at their leisure, rather than being bombarded with ads. Additionally, it is not disruptive: users do not dismiss it and it doesn’t scream, “I’m an advertisement. ” “Disregard me!”
- The ads in the background are consumed subconsciously by the consumer with no effort from the consumer to engage with the content. The context in which the ads are placed enables consumers to easily recall the product/service displayed at the top of their minds.
- Native advertising on mobile is the most preferred ad format among millennials with 38% of 300 millennials polled, saying that in-feed native ads make them more likely to purchase the brand featured in the content.
- Native ads allow advertiser content to stand out by blending in. When native ads are placed in the right context, they outperform other forms of advertisements.
- Native ads generate higher click rates than other mobile ads because of their non-intrusive nature, which results in higher metrics and better ad performance therefore increasing conversions.
- Native ads provide a win-win situation for all players in the mobile ecosystem: advertisers can effectively communicate their brand offering without worrying about annoying their target audience; publishers don’t have to worry about losing their user base; and users can enjoy their content without interruption.
Other ad formats are known to perform just as well; however, some consumers have become extremely sensitive to direct advertising, while others have deliberately chosen not to engage with certain ads over time. As a result, advertisers must cater to these consumer preferences by serving ads in formats that they will most likely engage with.
With this in mind, it is evident that native advertising is a preferred method of serving ads. They are easily accepted because of their non-intrusive nature, which boosts engagement and click through rates, therefore increasing conversions and ultimately increasing ROI.
Native Advertising is one of the most effective ways for brands to overcome their unique industry challenges. MediaPal’s native advertising solutions help advertisers reach audiences that prefer not to engage with other advertising methods. Contact MediaPal Advertisers today and let us get you started!