Introduction & Background

Since its debut in 2011, Coca-Cola’s Share a Coke campaign has stood out as one of the most iconic global marketing activations. By swapping its logo with popular first names, Coca-Cola transformed packaging into a cultural connector, sparking conversations, memories, and shared joy worldwide.

In 2025, the challenge was bigger than nostalgia. In a world dominated by digital noise and fleeting interactions, Coca-Cola wanted to reimagine Share a Coke for a new generation, especially Gen Z, who crave authenticity, interaction, and meaningful engagement beyond static ads.

The Challenge

Coca-Cola’s objectives were clear:

  • Maintain cultural relevance by reminding people of the timeless joy of sharing.
  • Re-engage younger audiences with formats that felt immersive and personal.
  • Cut through digital fatigue with experiences that were fresh, memorable, and worth sharing.

The key hurdle? Ensuring the campaign didn’t feel like “just another ad” but instead delivered moments of genuine connection in the places people already spend their time.

The Solution: MediaPal’s Interactive Approach

To bring Share a Coke into the digital-first era, MediaPal developed a campaign built around 3D interactive advertising.

  • Immersive 3D Coke Can: Users could swipe, spin, and explore a virtual Coke can directly within the ad. This hands-on experience turned passive viewing into playful discovery.
  • Seamless Integration: Ads were strategically placed across premium publisher sites, lifestyle hubs, and apps trusted by Gen Z and young professionals.
  • Precision Targeting: MediaPal’s adtech pinpointed high-value segments from mobile-first audiences to users actively engaging with entertainment and lifestyle content.

This wasn’t about chasing impressions. It was about curating moments that felt authentic, personal, and aligned with Coca-Cola’s values of joy and sharing.

The Impact

The campaign’s results highlighted the power of immersive digital storytelling:

  • 5M+ people engaged with the interactive ads.
  • 24M + people reached.
  • 30,000+ interactive actions logged, from swipes to spins, showing strong user participation and curiosity.
  • 28% engagement rate nearly double the FMCG industry benchmark (typically 12–15%).
  • 0.42% average CTR, outperforming the category average of ~0.3–0.4%.
  • 72% viewability rate, ensuring ads were seen and experienced in premium environments.
  • 22% attention rate, showing that nearly 1 in 4 users spent time meaningfully interacting with the ads.
  • 3x longer dwell time compared to static display ads, proving that users didn’t just see the brand they spent time with it.

Beyond metrics, the campaign rekindled what Share a Coke is all about: turning simple brand moments into shared cultural experiences.

Why It Mattered

By focusing on 3D interactive ads, Share a Coke 2025 achieved what few digital campaigns do it transformed advertising into an experience

  • It reminded audiences of Coca-Cola’s role in connection and celebration.
  • It showed how technology can amplify human warmth rather than replace it.
  • It turned passive digital audiences into active brand participants.

✨ Share a Coke 2025 wasn’t just another campaign revival. It was proof that when a brand combines timeless values with cutting-edge formats, it creates cultural sparks that live beyond the ad itself..