Reducing carbon footprint

In the realm of digital advertising, the call to reduce carbon footprint resonates louder than ever. As the digital ad industry continues to grow, so does its environmental impact.

Joining forces for sustainable digital advertising

Many advertising technology companies are working together with third party partners to calculate the total gross emission per CPM delivered or every 1000 impressions an ad receives.

Embracing eco-friendly strategies

To accomplish this objective, ad tech businesses are taking various measures to decrease their own carbon footprint internally. Some of these steps include optimizing cloud operations to make the most of renewable energy-powered data centers like Google Cloud, reducing overall electricity usage, implementing eco-friendly policies, and supporting top-notch carbon removal initiatives.